![]() The most noticeable result of Raleigh’s price-cutting because of the Great Depression, was the absence of the Modele Superbe X Frame, which had previously received star-billing in all Raleigh catalogues. Introduction to the 1932 Raleigh catalogue October, 1931 ![]() Headful of our worldwide reputation for products only of the very first class, we emphasise that, in spite of the reductions, the quality – always associated with the Raleigh – has been fully maintained, and again we renew for the ‘All-Steel’ Raleigh our world-famous ‘Forever’ guarantee. Realising the need at this critical period of a stimulant to trade, and the provision of employment for the thousands of British workpeople, it was decided to bring our prices well within limits of the sadly depleted purchasing ability of the public. At a time when the whole world is suffering from financial chaos and trade depression, we feel a special pride in being able this year to announce a substantial reduction in the price of all Raleigh bicycles. ![]()
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